More Reliable Missed Call Text Back

Overview
Previously, Missed Call Text Back always tried to send the follow up SMS from the same number your customer called. But some numbers are designed primarily to receive calls or may not currently be eligible to send SMS. In those cases, your text back could fail even when another messaging ready number was available in your account.
We’ve improved this experience. LANA will now automatically choose an eligible sending number, helping more of your missed call follow ups reach your customers while staying aligned with messaging requirements.
Requirements
To use this feature, you will need:
LANA
How It Works
Your Missed Call Text Back Has a Better Chance of Reaching the Customer
When a customer calls and you miss them, we’ll still try to text them back from the number they called first, as long as that number can send SMS.
If it can’t, system will automatically look for the next best option:
A number you’ve successfully messaged this contact from before
Your default outbound number
Another eligible messaging number available in the location
This is especially helpful when calls come through number pools, call tracking numbers, unverified toll free numbers, or other numbers that aren’t eligible to send SMS. Instead of attempting the text from a number that can’t send, we’ll use an eligible number when one is available.
With smarter number selection, you can:
Reach more missed callers instead of losing the follow up because one number cannot send SMS
Keep follow ups automatic without manually managing which number should be used
Stay aligned with messaging requirements such as A2P and toll free verification
Respond to potential leads sooner and keep conversations moving even when you miss the initial call
In short, if you have an eligible number available, we’ll automatically use it to give your missed call text a better chance of reaching the customer.
Support
For support enquiries, contact:
Technical Support: Support@lana.software
Accounts Enquiries: Accounts@lana.software
💡 Good to Know
Answered calls will continue to work as before and will not trigger a text back.
If Missed Call Text Back is disabled in your Phone System settings, no message will be sent.
Your contacts’ communication preferences and DND settings will continue to be respected.
If there is no eligible number available, you’ll see the failed attempt in the conversation along with the reason, giving you clear visibility into what happened.
Credit to GHL changelog.